SamSung abandons electronic paper drag in yuan too share price drops

Gao Chunyan of reporter of our newspaper exercitation

Because be in competition,be after all be thwarted, be still the company strategy choice that is based on the market? On August 23, 2010, samSung announces to exit electronic paper market, public opinion in an uproar.

In May 2009, technology of the biggest video learns the whole world that in American emperor Anthony abstruse city kicks off on, samSung showed the electronic paper that so-called whole world can broadcast video first times; January 2010, samSung is high-key roll out two E series to taste electronic book reader newly. But when lie between only 7 months, samSung announces suddenly however to exit electronic paper market.

　　 Stem from cost consideration not only

north face shirts

Basis " new York Times " report, samSung spokesman expresses, exiting electronic paper market basically is the consideration that is based on cost. The reporter calls the relevant staff member of SamSung, the other side expresses, samSung exits electronic paper market, it is the strategic consideration that is based on company development, samSung China has not received relevant announcement at present, because this inconvenience leaks any information. Nevertheless, pass an analysis, we can discover a few clue.

Regard the core of electronic book as the technology, el the most popular usb harddrive enclosure ectronic paper is in the top end of market industry catenary all the time. SamSung regards indication screen as the precede person of the domain, although early begins to produce electronic book reader, but the technical respect in electronic paper, did not have an advantage from beginning to end however. According to Taiwan yuan too Liu Saicheng of president of joint-stock company of industry of science and technology introduces, in electronic paper domain, realize what the quantity produces to have only at present yuan too, the market share of its electron paper is occupied in the whole world 95% . Well-known, electronic paper technology needs to throw funds of many research and development, samSung wants shake yuan too monopoly position, need throws funds of research and development of a huge sum, bear enormous cost pressure.

Last year 5 ～ in June, samSung is on society of technology of video of American whole world and congress of Korea SID Display Weekshow, revealed its to be based on respectively " screen of cholesterol liquid crystal " the electronic paper that supports dynamic video to broadcast. SamSung delegate expresses on the meeting, samSung invests common electronic paper innocently, hope however " the product that makes an extraordinary " . Although this product caused the wide attention of personage of inside and outside of course of study, but fail to realize a quantity to produce up to now.

2009, electronic paper face plate sells gross to be 3.82 million. Turn to civilian to change from high end gradually as electronic book, the price of electronic book falls gradually, gain space is squashed, together with market has an amount very small, to year income for the SamSung of above of one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two dollars, the income contribution of electronic b the best selling ata pci ook reader is very small, capital of devoted a huge sum undertakes to electronic paper technology research and development appears some the loss outweights the gain. Accordingly, although SamSung claims to exit electronic paper market to basically be based on the consideration of cost, but objective analysis, market size is lesser and competition is intense wait for an element, also should be the main reason that SamSung quits electronic paper professional work.

Although announce to quit electronic paper professional work, but SamSung does not have market of reader of book of electron of throw the helve after the hatchet, it will introduce the electronic book reader of screen of liquid crystal face plate at rolling out next year. See not hard, samSung regards the tycoon of catenary of an integrated industry as the company, place a hope at concentrating resource of company dominant position and technical power, the domain that holds a dominant position in SamSung acquires more interest.

　　 Need not beyond the mark to electronic paper market pessimismmountain t shirts

After SamSung announces to exit electronic paper market, the main generator of paper of manufacturer of its upper reaches, electron yuan too share price goes out two days to drop now continuously. A lot of people think usb harddrive enclosure for lap top SamSung of this tycoon exit adumbrative the prospect that electronic paper market grows is bleak. Yuan too was business affected? Yuan too the answer that when E-ink Asia-Pacific area is accepting our newspaper reporter to interview on behalf of Zhu Lin, gave out to deny. He thinks, as manufacturer of reader of book of more and downstream electron enter, yuan too business can be not affected. "Last year, yuan too the electronic paper sale that is used at electronic book reader is 3.4 million. The sales volume this year still also is in continuously high speed grows, will achieve 10 million above. Will achieve 10 million above..

To Zhu Lin's view, the Chinese king science and technology ata pci best buy that serves as downstream manufacturer gives affirmative. Money newspaper showed Chinese king first half of the year 2010, its the business income first half of the year grew 283.36% compared to the same period, business profit grew 684.92% compared to the same period. Chinese king expresses, the sales volume that the main reason that battalion restrains growth is book of paper of Chinese king report grows continuously.

However, consumer still supports distrustful attitude to field of electronic book market. Mr Zhou tells a reporter, what he feels if a few media are publicized,the foreground of market of electronic book reader is not is so good, "Cost of electronic inky technology is high bring about its product price is higher. Additional, IPad and flat computer also caused impact to market of electronic book reader. Because consumer keeps long rarely,treat the condition of the book, the competitive advantage of electronic paper is not so clear. The competitive advantage of electronic paper is not so clear..

American Follett college teachs ministry of allied number product to be in charge of Isabella Hinds to express when accepting media to interview, cafe Scrible of allied electronic schoolbook plan basically is used at table computer, notebook computer to mix get online this in, she thinks the price of IPad is exorbitant, students hard burden, and the function of electronic book reader is finite, the reader cannot tag page number and illustration to wait in reader.

To this, wang Bangjiang of general manager of department of career of book of paper of vice-president of Chinese king science and technology, report tells a reporter: "Electronic paper is the product of professional domain, won't have the masses to consume the market dimensions of kind of product. Abound gradually as content, the fall of technology and sale cost, market of electronic book reader will be long-standing, will enter rapid development period. Will enter rapid development period..

norton internet antivirus

Althoug most popular selling ata pci h IPad is mixed,flat computer produced certain impact to electronic book reader, but the mainest impact is not come from these two domains, come from computer table machine and network book however. Zhu Lin thinks: "Short-term inside, IPad and flat computer caused certain impact really to electronic book reader. But from long-term look, of IPad popularize concept of reading of actual admiral electron to be popularized came, to electronic book, this rose to urge the action that the industry grows. This rose to urge the action that the industry grows..

Forrester Ceng Zaijin is forecasted in the report first year after year, the growth rate of electronic reader will surmount traditional book very quickly, be in especially electronic ink technology is more mature and after chromatic electron ink appears. Get ameliorative in hardware and user experience later, newspaper, magazine, commerce and individual file, will turn an electron into the serious content of the book.

Because of SamSung exit think blindly the foreground can care of electronic book reader, the judgement of this apparent dispute reason. Yuan too share price will appear with on August 24 only drop, pick up ceaselessly ever since, alrea most popular selling moto gp xbox dy regained the level to the front of drop now. Recently, chinese king holds a press conference, released its to be based on yuan too the reader of chromatic electron book of E-ink technology, announce this year the end of the year realizes a quantity to produce. Wang Bangjiang expresses, the electronic book reader of this color, client of fixed position high end, chinese king will be farther integrated content resource, content and hardware technology better conformity is together. Current, chinese king had reached cooperative agreement with many 100 periodical of home. Chinese king had reached cooperative agreeme the most popular moto gp xbox nt with many 100 periodical of home..

　　 The market still needs to breed

Last centuries at the beginning of 90 time, consumer puts music into MP3, make MP3 replaces CD to become people to listen to main tool of music. Nowadays, want to let people carry the written language to electronic reader from paper book, such changing that want than putting music on MP3 at the outset god-given much.

Current, come from market of electronic book reader interior and external competition is very intense, forrester report points out, no matter still look from content from hardware, the electron reads the market to still be in the primary level of development.

Wattpad of the United States' biggest manufacturer of mobile electron reader thinks, although consumer is interested in electronic reader very much, they also can pay close attention to read equipment otherly. Although Kindle has been locked up apparently,decided electronic reader market, it is the advantage position of American market at least, but this market still can accommodate other firm to enter.

Educational field is considered as electronic book reader to develop the field with the biggest potential, a most popular selling usb harddrive enclosure lthough this market still needs to breed, but the electron is read very beneficial to the student, for example content is shared, facilitate do note and content search to wait.

Because the electron reads the impetus of the market,basic ata pci controller ally come from computer and network electron book. Need of electronic book reader rises hardware and content conformity, and SamSung in technology and content two respects all did not master an advantage, exiting electronic paper market is certain thing.

Wang Bangjiang expresses, electronic reader market besides should stabilize high-end client, offer more high grade product for its besides, still need patulous more low end user. Chinese king will be produced next more fashionable and the electronic book reader that has recreational function, contend with IPad and flat computer.