Introduction: Mayer of · of gram of AMD CEO heart (Dirk Meyer) Zhou Yi accepts the United States " fortune " when magazine network edition is interviewed, to the current situation of this company and prospective d moto gp xbox best buy evelopment direction published a comment.
It is article full text below:
In the past tens of year, AMD is considered as all the time cheap second-class chip manufacturer, the most popular usb harddrive enclosure but now, the competitive position of this company promotes considerably, most contribution overcomes · Mayer with its CEO heart relevant.
Mayer had become a dominant position of AMD.
Mayer joined in 1995 AMD, participated in fast dragon (the development of Athlon) processor. Right now AMD whether be in what X86 processor market breaks through Intel to manacle make conclusions to still be vogue early, nevertheless, mayer also had obtained tremendous progress.
Since initiating antitrust lawsuit to Intel 2004, both sides had experienced old fight. And Mayer reconciles finally also at was being reached with Intel last year, obtain compensate 1.25 billion dollar. After a few months, the production branch of AMD also is torn apart for independent company GlobalFoundries, so that AMD can put energy on the design of chip and development.
His job got get one's own back it seems that. AMD expresses, annual will have 109 notebook computer to use the chip of this company this year, 3 times was last year.
ata pciHenceforth, this company still will continue the advantage business such as chip of graph of with a view to. Besides abandoning ATI brand, this company still will roll out two new processor platform, will be in secondly (chip) syncretic is advanced processing is unit (significant position is enacted in APU) strategy. These two platform are respectively: What roll out in the light of table machine, workstation and server is large Bulldozer of much nucleus platform; Dedicated the Bobcat that waits for equipment of low power comsumption originally at getting online, this kind of approach that Intel basically uses before producing items is moved (Atom) processor.
It is Mayer accepts the essentials that interview below:
Ask: Since you since CEO is being taken up the post of two years ago, what change did the tactic of AMD produce?
Answer: I think, we had put attention in finer domain. Our remainder a few business that when buying ATI, acquire, these business are mixed with consumptive electron the smartphone is relevant. Considering the current situation of the company, our judgement is, we ought to put attention on core market really, for example PC and data center server. These markets are the income with processor the oldest technique and profit origin at present.
I think other change are the graphical technology that takes us seriously more, and take seriously more these graphical skills are stressed in the product and offer poor dissimilation.
plant lightsAsk: Go up first quarter, caustic of your net loss 43 million dollar, the corresponding period is only last year deficit 330 million dollar. What is the reason of these deficit?
Answer: Because we hold the equity of some GlobalFoundries,this basically is. So, if take no account of the outstanding achievement of GlobalFoundries, we go 4 quarters had realized gain in operation level and net benefit l the most popular moto gp xbox evel. GobalFoundries still is having a deficit money, because they are returned,be in poineering phase. They supply a product for AMD, and be being mixed in investment technology produce can, the hope provides a service for other user.
Ask: When can your predicting GlobalFoundries realize gain?
Answer: We won't make such target, because GlobalFoundries is an independent company. Although we are to cast those representing capital, but also won't offer directiveness to forecast for GlobalFoundries, because it is an independent company.
Ask: Shift is current one of the most popular technology domains. Whether can AMD contend for market share with the manufacturer such as ARM?
moto gp xbox Answer: I predict short-term inside won't, I can tell you the reason. Above all, when us the consideration marchs when what domain, we can study the market first, study our technical capability, and can try find a node that most popular selling ata pci has tremendous opportunity. No less than is said before me, at present till, our greatest business opportunity remains PC and server.
The dimensions of this one market is more than a smartphone, and still be in constant growth. From the point of income angle, add fast machine of hotshot of fast even Yu Zhi. We like the another reason of our core market to depend on, compare with smartphone photograph, the competitor of this one market is less. In smartphone market, be being connected high is big alligator, broadcom also is marching this one market, other a lot of manufacturers also prepare to di most popular selling moto gp xbox vide a cup of a thick soup. I am willing to put energy in dimensions more in bigger, competitor's fewer market.
Although the word is such, I think from will for a long time look, we also cannot ignore mobile market, after all the eyeball of people is attracted by the product such as flat computer and smartphone gradually, spend above time increasing also. We are ensuring, the technical holiday that we develop can march with time this one market. We just are not participated in now, is not do not participate in forever.
Ask: The expert says, we are calculating a technology to calculate technical transition to shift from tradition plan. You do not agree with this kind of viewpoint it seems that.
Answer: I think the product can become richer and richer. PC will be used at making content, for example, can use a moto gp xbox t making media content, or my daughter can do home work with PC. I think the popularity rate of the equipment such as smartphone and flat computer will increase, but this kind of equipment basically interacts around the network with radical move and media is consumed. I do not think flat computer can replace PC. I think, this basically is si motogp xbox 2013 ze of a kind of total market (the dilate of Total Available Market) .
This is very interesting. Two years ago, get online this be the rage, someone says to get online to will replace jotter completely originally at that time. But actually, 20% what online our market is jotter market about, and basically come from the dilate at total market size. I think to get online to mix originally the meeting presence is constant jackknife between jotter: The 80% dilate that come from total market size, 20% come from at mutual nibble.
Flat computer also is such. Getting online to be mixed originally between flat computer, can put in certain jackknife and mutual nibble. But the dilate of size of main total still market, this is advantageous to us. Do when flat computer market big later, we can march this one market, and we have sufficient natural resources to accomplish this.
Ask: The compromise between you and Intel agreement and commission of American federal trade (the FTC) adjudication to Intel make known to lower levels, do to you the fairness of this one domain and open competition have He Ying to ring? dearfoam slipper
Answer: You go to them integratedly one case, my summary is, we can obtain fair chance in fair market now. I think, this one market did not achieve fairness for years, because the culture of the industry cannot be short-term,be inside change. In this industry, dominant supplier (Intel) prediction of a person's luck in a given year of very afraid user, because this threatens these users, this makes our professional work very hard spread out.
False with time, I think hopeful of this kind of culture is changed, and AMD can be on more fair market competition. But this need time.
Ask: Sound all these is occurrent. According to official the best selling ata pci data, 109 jotter used the chip of AMD this year, 3 times was last year almost. Do you think the reason of this one progress wheres?
Answer: We begin to put more energy to jotter technology a few years ago, we first achievement that a series of technologies that spring rolls out this year are these effort. Present product compares us before the product has capacity of longer batteries add boat.
at 2 o'clock, the importance that I think our user begins to realize graph and video function to go up in PC and jotter platform gradually, and the end that people uses these platform, this makes our appeal increases gradually.
Finally, I can be obtained in jotter market now be able to concern toward unavailable user. The antitrust inside limits the best selling moto gp xbox of whole world of this direct profit from adjudicates on.
Ask: For instance what user?
Answer: I do not want to point out specific user. Our design already somewhat behead is obtained, I know this kind of atmosphere wants commission of federal trade of profit from United States.
Ask: Hearsay says the CPU of AMD will be used finally at MacBook Pro. Do you have He Ping price to this?
Answer: I won't be judged to the hearsay buy of specific user. We the GPU supplier that now is an apple. (Book Yu)
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