Decode reason of PC of sacrifice of Founder science and technology: Competition ability of native land brand is short of break

Wang Ruchen

Founder science and technology played " camouflage " , but fail to conceal an awkward fact however: Keep on saying of group high level says with property right is not to trade between grand Qi , and the fact is however, besides the brand, founder science and technology almost already PC business pass on grand Qi .

This with one action is moved, refract those who give competition the best selling moto gp xbox ability of core of brand of native land PC to be short of break. And basis " daily of the first finance and economics " survey, have brand of PC of other and native land second line to wait as boat of square, god, 7 happy event, Great Wall, or will not cast off become " next Founder " destiny.

Founder science and technology: The PC of the more what one tries to hide trades

Grand Qi government says it is " annex " Founder PC business. In the letter that will send faculty on August 4, lan Ji of Wang Zhentang of grand Qi president, president " very agitato announces to everybody " , company general " annex " the business sale group of science and technology of Founder of subsidiary of the PC below Founder group division and relevant asset.

"Do not involve a brand, can not deny this is a model to buy. " the personage says to our newspaper related grand Qi Shanghai.

Founder group seeks chance to extricateoneself from an awkward position in politely all the time really. By May, li You of this group CEO is designed still external the certain ground of character says, this trades to appear on the market bilaterally compan the best selling usb harddrive enclosure y, brand will be independent, in property right the relation becomes independent relatively, won't mutual share, maintain independence, do not arise and buy deed.

But, how grand Qi is likely whole buys Found most popular selling moto gp xbox er science and technology. The road of the development with Founder current science and technology, grand Qi has been experienced before New Year more, what it values is Founder only the sale group in mainland market and channel resource. Natural Founder brand still has fair value at present.

This also will be August the part that both sides head spends exposure first trades content. At that time, grand Qi expresses, will obtain Founder PC trademark 7 years license of brand of product of book of electron of 5 inches of operation authority, above, application software. In addition, grand Qi still will use Founder channel with paying fee. At that time, grand Qi personage discloses, company general pays accredit of 70 million yuan of brand 7 minute years fee to square orthogonality. In addition, the business group that gives priority to with La Ye of president of Founder science and technology joins in grand Qi .

But a announcement show 3 Tian Qianhong Qi however, founder science and technology already sold it the PC core business besides the brand. Announcement expresses, the subsidiary below usb harddrive enclosure for lap top the banner already obtained science and technology of Beijing University Founder, Founder to wait for the intangible assets of the company, always trade amount ata pci card makes an appointment with 573 million yuan.

Specific trade detail includes: 67.5 million dollar is obtained " Founder, Founder " wait for trade mark right 7 years exclusive accredit; 51 million yuan obtain system of PC relevant business, IT, trade mark right, copyright, patent and domain name to wait; 69 million yuan obtain the intangible assets such as existing PC client, channel. This is equal to say, divide " Founder, Founder " outside brand and resource of channel of a few core, founder science and technology basically sold PC business.

Afore-mentioned grand Qi personages say, founder dare not say to sell of course. Because Beijing University Founder is domestic school look forward to, grand Qi is a foreign enterprise, if say to sell, that country endowment appoint want examine and verify, both sides reachs collaboration so quickly impossibly. He says, borrow this, mainland battalion received grand Qi 2011 hopeful reachs 2.5 billion dollar.

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Competition ability of core of native land brand is short of break

"So big booth sells 5 many, want to also hold out not be flavor. " one has joined in the Zhang Hua of personage of interior of former Founder science and technology of grand Qi (alias) say, grand Qi values sale group and channel resource more, this shows the alleged core competition ability with so-called all the time brand of native land PC, it is very empty actually.

The road of industry of Chinese personal computer, appear not short. Grand Qi just also holds water 33 years nevertheless, wear Er 27 years, compare Founder only respectively big 8 years old, 2 years old, but at present, no matter dimensions of technical reserve, market, battalion closes,still be global brand force differs too far.

Annual money newspaper showed 2009, total battalion of Founder science and technology receives 7.73 billion yuan of RMBs. And one season total battalion received Dai Er to amount to 15.5 billion dollar in the past, be equal to 14 times what total last year battalion receives Founder science and technology almost.

Zhang Hua thinks, this kind of huge gap, advocate if core technology natural resources is short of,break, ability of industrial catenary conformity lacks be caused by. 20 come for years, the still basically moves a case work that company of this locality PC does, almost all advantages depend on compose building outside and creditable channel system, and support controls money, return a dot to score gain. And, even if is such, also deficit of hard to avoid.

"I am not to say Founder group, it is actually besides PC work well, core technology is very much. " Zhang Hua speaks of old boss to abandon PC this advocate course of study also is transition, focusing.

Li You also emphasizes, the company is in all the time for years upriver layout, entered semiconductor field 2004 for instance, the production of circuit board already ranked the whole nation nowadays the first, the whole world 50 strong, striding toward design service company.

And judge to what associate, zhang Hua also has his view likewise. Associate to be of the same age with Dai Er, compare Founder likewise only big 2 years old, and nearly 20 times dimensions also is Founder science and technology. Zhang Hua says, if associate to did not bet that to be bought (buy) of IBM PC business, as it happens of not likely example how many.

Associate advocating development mode already was familiar with the most popular usb harddrive enclosure for people, also namely Liu Chuanzhi says " trade industry ability " . This one road expanded quickly the market dimensions of Chinese PC industry, also become the topic that industry denounces all the time however. Reason is, this kind of mode ignored the accumulation of core technology, more assemble a company like adscititious brand serves a function.

The grand Qi that Dan Zhanghua serves now, plant with this it seems that however the point of view is opposite. This company begins from layout of perpendicular an organic whole, experience the operation of overmuch years work and brand, was on the situation of pure brand operation finally. Nowadays, it already was the whole world enterprise of the 3rd big PC, jotter business already surmounted Dai Er, rank 2.

Grand Qi is the biggest person be benefited that division of labor of standard of global PC industry develops, taiwan area distributes the industrial system with complete work, be the soil that grand Qi is born, go for years, it became part of expert of industrial catenary conformity. As to the success of brand operation, zhang Hua thinks, that is Taiwan market too small to force come out. And mainland market is too big, founder, associate wait for native land brand to do not have the sort of pressure at the outset.

Nevertheless, the word that presses Zhang Hua says, borrowing and buy, associate be bet won, at least formally calculates domestic internationalization enterprise, it is with brand of native land and other PC pulled open a few distances, but future still was full of uncertainty, especially current adjustment and transition.

Who is " next Founder " ?

Gartner analyst Xie Lei thinks, pass on of Founder PC business grand Qi , the defeat utterly that is brand of native land PC is retreated.

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Course of study of native land PC looked to be full of the crisis really. Founder freed oneself at long last, besides brushstroke cash, return every year can from fee of 10 million yuan of accredit is obtained over there grand Qi , this can attribute net profit; And associate to belong to the first a group army already, with respect to remnant similarly hereinafter the native land brand such as boat of Er of square, sea, god, 7 happy event was struggling.

So, can be they become " next Founder " ?

The date of sea Er computer is likely a little relaxed. Because be not belonged to,appear on the market company assets, it had not published specific sales volume all the time. Nevertheless, channel personage discloses, sea Er and Hua Shuo, two this years the sale rushs the most suddenly.

It is force of brand of profit from home appliance probably, touched the light of policy of go to the countryside, sea Er computer was in China 2009 4, 6 class market is obtained greatly get the better of completely, whole is next to associate. Zhang Yan of general manager of department of career of PC of sea Er computer is smooth express, 2010 first half of the year, sales volume of sea Er PC compared to the same period hopeful grows 89% . But he is led without the gross profit that discloses this one business.

Nevertheless, channel layout can mirror its day stand or fall directly. The country that the reporter investigates beautiful, Su Ning and city of Pacific Ocean computer sell in field, the door inn of sea Er increases apparently than having in the past. The pass on of Founder PC, may let it be benefited.

But other trademark is not hopeful. Tsinghua is the same as square, this company that establishs nearly 15 years, PC dimensions is at present far still not as good as upright and foursquare. 2009, close with battalion of square PC business only 4.26 billion yuan, backward Founder makes an appointment with 2.3 billion yuan.

And awkward is, come 3 years, do not have apparent growth almost with whole of square PC business. For instance 2007, its battalion closes to already amounted to 4.414 billion yuan, decreased instead 2009 nearly 200 million.

The half annual report that issues before long before shows, already became be a burden on with square PC the main factor of its whole gross profit, because occupy total battalion to accept scale bigger, bring about financial cost to rise faster. The reporter inquires, drop as a result of interest rate of PC business wool 1.75% , develop the wool interest rate that reduced business of company other strategy, bring about integral wool interest rate to be pulled low 0.37% .

Nevertheless, in appear on the market company level, do not have Founder science and technology with square pressure big. 28% what because of its PC business occupies integral battalion to close only, and 84% what business of PC of Founder science and technology occupies total battalion to close. Look, had not arrived with square PC invite a group " the most urgent situation " level.

But, so-called sell computer to be equal to the Wu Haijun of president of divine boat computer that sells Chinese cabbage, had not cried two this years to give this catchword. Because, the price killer part of divine boat computer, change as the low of the mainstream jotter product of other trademark, already lost the elegant demeanour of civilian hero. In Shanghai much home IT sells greatly in field, divine boat terminal is retail the site is coerced almost the position of the corner.

Enough of a data proves, time of this price killer is hard. The data that this company government publishs shows, 2009, its total sales volume is not worth 1.5 million, battalion closes only 4.3 billion yuan, inadequacy associates the 1/25 of the group. The industrial garden with this as tremendous as divine boat area, beautiful scenery formed contrast.

Nevertheless, message person moto gp xbox best buy age discloses, although the time is hard, wu Haijun still is operating company IPO matters concerned. Come 3 years, he has let in fresh air for many times external with respect to this thing.

The 7 happy event that just had quarrelled with Intel accuse, its PC scope is less. The newspaper shows in, its PC is overall battalion controls business first half of the year only 341 million y ata pci best buy uan, do not touch the first line of a couplet on a scroll to want almost, the battalion of creation of type of a brunt receives HP.

As to still the company such as the sea letter that darkling is hawking PC, TCL, the layout of its PC business, resembling is war of a guerrilla warfare.

Yi Xianzhong of author of computer of 7 happy event is candid. His calm old, enterprise of native land PC is basically at present collective be in deficit condition (besides associate) .

In fact, this year March " forum of economy of international of 2010 Sino-South Koreans " go up, li You of Founder group CEO has sent deep feeling. He says in the speech, HP, grand Qi , although accomplish on one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two dimensions,associate, however " still be in deficit " , reason is to enlarge dimensions blindly.

The reporter inquired the Founder, gross profit that is the same as computer of computer of square, Great Wall, 7 happy event is led, be in about 6% the left and right sides. Analytic personage expresses, this one scale basically is in deficit condition. And their main profit comes from other sphere. For instance profit of Founder science and technology basically comes from PCB business, basically come from environmental protection project with square share profit, great Wall computer basically comes from production business, 7 happy event basically come from PC circumjacent business motogp xbox 2013 .

If reflect this progress, future, they do not want to become " next Founder " very difficult.