5 years ago, the client still is willing to spend a large number of time, consult numerous adviser in order to achieve the distinctive performance of software. But now, almost all company is being sought simplify operation.
Liu Xiangming | Wen Shangwen ｜ is photographed
Tell from some kind of meaning, the company that SAP relies on to handle change to earn money namely -- among the company that product of their ERP(Enterprise Resources Planning) is used extensively in the whole world, handle much information, help enterprise answers the change of the outside.
But this past 10 will be in the company of control the forces of nature of market of business management software for years, also encountered very big challenge in recent years -- the ERP system of client of traditional big company is basic deploy ends, the market extends difficulty bigger and bigger; At the same time the rapid development of Internet applies to software and development brings tremendous change, let this software giant appear a little incommensurate temporarily. 2009, SAP company total turnover 14.6 billion dollar, glide 8% , and the financial index of software company key -- traditional software licence income glides 28% .
On Feburary 8, 2010, leo Apotheker of SAP presiding apparitor announces resignation, he gives employee and client the deepest impression that leave inside lieutenancy, decide during economic crisis the support that increases pair of clients serves expense namely, bring about of a lot of clients complain. Meanwhile, the board of directors announces Meng Dingming (Bill McDermott) and Shijiehan (Jim Hagemann Snabe) takes up the post of couplet banquet CEO.
After new CEO combination does not assume office, SAP announces to buy American software company to surpass Bei Si with 5.8 billion dollar (Sybase) . The advantage domain of Sybase is calculated in database and shift domain, have very big complementary sex to the business of SAP. This is bought, it is a in a series of changing when SAP initiates actually. SAP hopes these change have the aid of, can let he is calculated in market of software framework, medium and small businesses, cloud and the domain such as mobile business affairs has brand-new show. And measure these changing the level of success or failure is certain already also, that is SAP the hope is in future counts the user in 5 years from 35 million rise 1 billion.
After changing Shuai Zhi, SAP obtained driving growth. 2010 the 2nd quarter, service revenue grew 16% related the software of SAP whole worl most popular selling ata pci d and software, more important is, it is only in this one quarter, SAP was won more than 10, 600 trade, broke through the cause that has 100 thousand clients inside global limits.
The associated CEO Shi Jiehan that the reporter interviewed SAP a few days ago (Jim Hagemann Snabe) , and around move changing topic and he developed a dialogue. dearfoam slipper
Is market of Q company application the closest these year of change that what essential sex produced?
A exists all the time around standardization and optimized trend, but appeared now a few new change. A lot of companies search all sorts of means to have efficiency to company business in effort besides change, include to apply new science and technology to assist them to make sharper reaction to vicissitude of the market. In the meantime, be like likely, as far as possible radiate arrives the client's client. To this, we believe to be able to appear the new science and technology that will change whole IT industry. To efficiency, we believe to press need custom-built software to will help small business also can improve efficiency below the situation that does not need many IT t the best selling ata pci echnology.
Every 18 months, information content can turn over times. Be located in everywhere sensor can tell you them to the body is in where, be done why thing. All these information need to undertake an analysis. To this, we believe memory computation technol most popular selling moto gp xbox ogy will make a heavy revolution. Data storage is in the main memory of the computer, and the analysis undertakes to large data set inside the time that memory computation technology can not be in. Finally, we think mobile equipment will change the use way of software, the enterprise can borrow this to get directly and know the behavior way of terminal user especially.
The main client of QSAP is centered in the domain of ERP all the time so, is their demand in these year what kind of change to produce?
brass faucetA we also saw a client from a respect the huge demand to ERP -- ground of client hope without striking a blowing realizes optimum behavior. 5 years ago, they still are willing to spend a large number of time, consult numerous adviser in order to achieve the distinctive performance of software. But be in current world, the company is being sought simplify operation. IPad simplifies namely the optimal example of the operation. With pursuit perfect photograph is compared, I more favour is handy. Because the price is lower, rate is rapidder, more convenient also. This is a big development trend, mean us to need to offer package solution. This plan institute wants a service fewer, flat perhaps come to software offer as a service.
And additionally one kind of trend is completely contrary, need is specific the issue is specific solve. Accordingly, need has huge flexibility. We think to different business technological process, the client needs to have certain flexibility, in order to enhance the effectiveness of the solution, and the user experience below different environment and mobile equipment. This trend develops the way that differs twice forward: A respect is to provide standardization more, and another respect is simplify and provide uniqueness more. We think, undertake to platform ability achieves this one goal standardize and be openinged changing only, and flexibility will make this one platform gets buildup further.
Q these year of product of SAP all the time in order to stabilize, continuously, the function is powerful and celebrated. And a moment ago you also speak of, the client produced very big chan motogp xbox 2013 ge. Such word, what kind of change can SAP product strategy have?
A goes, we from inside to external use is same kind of system, want to acquire new character, have to when the occurrence of new version. Now, included inside our platform almost all functions, and we can be changed from A to Z, connect operation logic to be able to be changed even, and do not need to undertake changing to the kernel. This lets us be in standardization and flexibility are both between found union to nod. So we think innovation cycle will produce a change now. The client is not willing to undertake every year upgrading to its core system for certain, they hope to change had j the most popular moto gp xbox umped over slower, because every time needs newlier to throw vast labor power and material resources, but they hope to always can be on new mobile facility again the user experience with new implementation. We had finished this kind of framework. This and current China are very actually similar. China has most long history, have the development on the world possibly still to be mixed the most quickly at the same time newest company. We think software framework also is same argument.
QSAP a moment ago spoke of the market, include a product, have a lot of change. So, SAP go up from pattern of whole organization framework, management, how to go getting used to this kind of change?
A yes, we made tremendou the most popular usb harddrive enclosure s change. Above all, we pay close attention to the value that client and company create for these client place very much, is the software that we provide not just. This are we pay close attention to key and the heavy revolution that make orderly early or late in company interior. We should let each clients become the most successful company. Want to come true this, we spend more time to be together with the client with respect to need, share our experience morely. Next, to accelerate innovation, we also undertook weighing revolution. On the foundation that we think to possess successional core in this, can undertake innovating quickly. We are the foundations in not disturbed client to the concept of innovation aspirant travel innovates.
Recently, we released a kind of framework computation technology that is based on memory, can let a company undertake modal analysis to their business in real environment, even if large company also can accomplish modal analysis. Now, we can fall to provide this kind of service to existing client and existing system in the case that does not have upgrading. This is us the definition to innovation: The fast innovation of not disturbed client. Finally, we prepare to enter by need custom-built software market. To SAP company, serving software as a kind still is very fresh. We think we have what provide modernization most to press now want custom-built platform, a very safe removability platform, can let us borrow this to enter similar China such country. Let us can offer optimal practice to small business not only, still can attract to be willing to undertake for this product this locality changes the ecosystem with diversification, the applied shop that is in malic company likely still even (sell in APP Store) . What what differ is, shop of SAP of entitle of this shop general.
SAP is faced with Q now very big challenge, a lot of analysts also raised this question -- the major big client with former SAP, had ended IT the large-scale deploy of infrastructure. Want how to continue to sell them updated product, let them maintain the abidance to SAP to buy?
A is really such, a lot of large companies had installed ERP system, flow of in-house to its professional work undertakes standardizing. But above all, we think to there still are a lot of clients to did not use the service that we provide among these large companies. Professional client is special be happy to use SAP software, but the software that the client that great majority is satisfied with a smattering of a subject does not like SAP. We think we can pass mobile equipment and millions plan the client undertakes very friendly and interact simply, and although the company that they are in installed SAP, but did not use adequately. Mobile equipment is a great opportunity.
We also saw relevant analysis. The professional work that the client misses to know them is behaved how, the market is behaved how, and we also obtained a lot of progress in analytic respect, also have quite much interest to be based on memory calculative to analyse a technology. Finally, we saw the market that is in similar China is medium, and the growth momentum in medium and small businesses, and our most competitor did not give to this attention.
Nowadays, we had had a very successful solution: Produce the Business One at China. We had All-in-One again now. Want custom-built solution to pressing, we have Business By Design now, pushing up city. We think this will be tremendous development opportunity. We already undertook an analysis, press through entering need to be based on memory calculative market and mobile market custom-builtly, we think to be able to cover the market the area to enlarge one times.
Q I from do a reporter to begin, attention SAP has had history of 10 years almost. I see SAP the German company from a special the best selling usb harddrive enclosure typical case, become slowly more like company of an United States. After buying Sybase, can have stronger American culture infuse. I want to understand, how shirt-sleeve these two kinds of culture, turn SAP into more the company of internationalization? After all the culture that engineer culture of Germany and United States give priority to with sale, conflict is very big still.
A this is one of our main goals, do not become a dinkum Germany or American company. On one hand, we should become company of a globalization, also want to become a mainland to turn a company at the same time, we say for " global this locality is changed " . To achieve this one goal, above all our board of directors has internationalization extremely. From the point of today, I am Danish, still have 3 German, an American, live in American Indian with. After buying Sybase, we still have a Hong Kong Chinese to join. I think the mixture of this kind of culture and diversification are the capital fund with huge brushstroke, the angle look upon that never can be the same as this world. We are respected each other, it is better to can be made decision-making.
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Meanwhile, we also hope to become more this locality is changed. At present till, we are in China is the capacity with German company appears; We had entered phase of the 2nd development now, the hope becomes a Chinese company that is located in China, we hope to be able to be Chinese innovation to make contribution in China. Nowadays, we have more than 2000 stuff in China, have a lab. In by want custom-built platform field, we need native land partner; In floating platform respect, we need native land partner and system of a zoology. We believe a to we can travel together with other company and mainland, make the main component on market of business of Chinese base equipment, help China company is run better on this locality and international market.
After QSAP buys Sybase, the competition of whole software market more and more the state that turned oligarch into competition from the condition o usb harddrive enclosure best buy f free before competition. Below new competitive environment, how will SAP face his competitor? How can be the strategy adjusted?
A we think to still need to stand fast core business. Our core business is software, and it is commercial software. Came several years in the past everything what what we do enhances us to be in namely the position of commercial software domain. And other company thinks they need to enter other market, for instance hardware market. We think this is wrong. We think to still had better hold to our core business, consolidate oneself is in the leadership position of commercial software industry, get mediumly with other sphere army the company cooperates together, let a client undertake choosing. From the point of this angle, we did not change our strategy. We think we are a business uses software company from beginning to e ata pci card nd, will keep changeless, but the scope that we had increased technical stack.
Above all, we became the chief of respect of commercial technological process. We bought Business Objects company, occupy the cacique that analyses a domain into amount to. Bought Sybase company again now, became the chief of mobile market. As the effort that we put place of computational technology field to make inside, we launched a challenge to the necessity of the database now. This lets us give technical stack greater value, because it can allow a company,run better.
We are dedicated hereat, do weller than others. This needs powerful cooperative capability, so we think we are zoology friendly model enterprise. We hope to be able to be mixed with those the companionate collaboration of the hold is equal heart like us. Nowadays, we have powerful partner, they are the industry is gotten army enterprise, for instance Intel, Cisco, EMC, IBM, HP, Fuji is connected and associate. We try to find other industry get army enterprise, spread out collaboration with them.
Q the last problem, a moment ago we talked about a lot of change. As CEO, how do you lead a company to go to those who be faced with so much changing, what is the most difficult issue?
A most person does not like excessive change. Want to let people have a change, wish through a kind with respect to need scene come incentive them, obtain their credit, have conviction, let them believe such doing to be able to gain a success. We once had devised development strategy for the company, the development of company of a software the target had the description that differs with the past. In the past, we pay close attention to at business client make it optimal operational company. This wanting such doing that continue, but we think this world can have more and more development demand, more and more population, and resource is less and less however. We can help this world be run weller, undertake optimizing conformity to resource in all domains. All SAP employee agree with this target, "Wow, perhaps I can let this world run weller, " this surpassed software sale. From the point of this, compare can incentive person.
Our target is very grand. The software that we hope to be able to pass us enclothes the population dimensions of 1 billion. Current our user has 35 million only. This number is very huge. Employee can say, "Ah, 1 billion! If can come true really, we can change this world, " but should achieve this goal, must want to gain a success in China above all, must want to gain a success on floating platform. Need designs software so that use easily, resemble malic software same, the thinking kind that ability allows the company is interior produces change.
Is your problem " what is the biggest question in changing? " -- it is how to move a person. Once you bring them into play successfully,rise, they can become even cleverer than you commonly when solving a problem. As the leader, our target or action should arouse their enthusiasm to future namely, investment has in relevant domain, realize our future.
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