Why does a magazine let Qiao Busi up a stump

" consumer report " Gai Si of publisher Jim · is special (Jim Guest)

Wang Huiqing

Incident of door of IPhone 4 antenna, let a magazine walk into the eye shot of reader of a lot of Chi most popular selling ata pci na.

"" consumer reports " material lets us feel astonish and distress, this makes our place becomes embarrassed. " -- Qiao Busi of malic company CEO explains to be made public so on the meeting in IPhone4 express. Meanwhile, qiao Busi is right " new York Times " , Peng Bo information had attack, think they are exaggerated with try to please the public with claptrap.

On July 12, " consumer reports " label IPhone 4 optimal smartphone, received a problem to raise doubt through checking to concern signal to the apple again, express finally " do not recommend an user to buy " .

After be informed an apple to hold the information that the specification meets, " consumer rep the most popular ata pci orts " Gai Si of current publisher Jim · is special (Jim Guest) expresses: "Look from our angle, we undertake detecting, had made next, bad indifferent perhaps report, it is consider sth as it stands. No matter which company produced this product, we can make similar result. We can make similar result..

" does consumer report " this what kind of magazine be? Why can it make the journal that makes arrogant Qiaobusi exclusively serious think over originally? loony tunes golden

And, according to the report, once the product of certain business is criticized by this magazine, can mention with libel instantly accuse accuse, but this magazine never has been defeated or furtive finish crosses any one picket lawsuit.

What makes this magazine gains such sth used to one's own advantage?

To consumer need feels acumen

" consumer reports " rear, it is to found 1936, the customer that has powerful test capacity is allied (Consumers ata pci Union, say below " CU " ) -- a major, independent blame seeks profits organization, the tenet is to be all consumer to create a justice, fair, safe market.

When CU founds, advertisement begins a large number of on public media occurrence, and the news source with consumer calculable lack the stand or fall with divisional product. CU fill this is blank, provide extensive and reliable information for consumer.

In May 1936, after CU founds, begin to publish before long " consumer reports " , have grade for the product. CU has successively held the posts of a president is numerous enthusiasm is full of in consumer, dare candid free-spoken delegate. Gaisite also follow this one tradition. He goes up in congress hill and each media ground of do one's best makes a fight for consumer right, boycott those insecure products and service, correct the conduct propaganda of misdirect sex.

Gaisite is held the position of " consumer reports " publisher while, also hold the position of CU president to hold CEO concurrently. This one post begins in Feburary ata pci card 2001. And the history that he works in CU is longer -- before 2001, he ever held the position of chairman of CU board of directors 21 years.

2001, the CU president Rhoda that is about to leave his post (Rhoda Karpatkin) expresses: "I am very glad that the board of directors goes to this precious American orgnaization entrust in the hand of a such tall qualifications, he understands us very much, and the job that is willing to be us and viewpoint of value make dedication. And the job that is willing to be us and viewpoint of value make dedication..

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Gaisite does not lose popular confidence. Guide especially in Gai Si below, CU introduced new project, for instance website of report of medical treatment consumer and consumer report center of medical treatment grade, both lets consumer can obtain more information in order to make medical treatment decision-making, also help a change market of whole medical treatment. The doctor that in Aobama the government pushs protects reform in, CU exerted tremendous influence.

To Iphone 4 detecting also is Gaisite expands detect the achievement of limits.

Since Gaisite takes office as a president, devote oneself to to change CU from the organization of drive of a mission for publisher of a multimedia. He guides CU to begin to detect ceaselessly the electronic product such as jotter, mobile phone and flat TV, get on result paste in Internet, the person that help subscription quickly as far as possible is made buy decision-making.

" consumer reports " quantity of the subscription on the net is in go 7 years increased 3 times, network or magazine release declared place quickly, this for instance the proposal does not buy IPhone 4 is be released on the net for a short while.

Actually, at the beginning of taking office as, gaisite undertook draw the outline of to this. He ever expressed: "Current, I am unthinkable still have more outstanding than leading CU and it stuff more the opportunity that makes a person excited. Rhoda left the orgnaization of a rich force and vigor, had made preparation for 21 centuries. CU has been in extend test and research limits and multimedia to publish a respect to leave investment again, and have an insight into the market and Internet. Be in government and enterprise in decision-making process, CU had built right to speak, affect the masses thereby. More important is, what does CU need to having the feeling of acumen to consumer, hold to its independent character at the same time. My general continues to hold to this one tradition, no matter encounter what challenge. No matter encounter what challenge.. resealable bags

The time that Gaisite works in public service territory exceeds 30 years. Graduate from institute of haing power of Buddha, win economics of Masschusetts Institute of Technology Wudeluo Wilson (American president) after fellowship, he has become legal assistant for senatorial Taide Kennedy. Go up century at the beginning of 70 time, gaisite comes to Fomengte city, secretary-general of government of the member that hold the post of bank and insurance specially appointed, state and development and secretary of community general affairs.

The foundation tests a technology solidly

74 years ago, academic economics teachs Amherst Keersidu Woen (the presence that Colston Warne) first time announces CU.

He published a problem to be at that time " protective consumer right " speech, express " in new York, have the the most popular usb harddrive enclosure lab of a consumer, detect the product tastes grade to these yield " , "This lab is had by the customer that has an organization and control, this lab calls CU " . Found oneself begin, " consumer reports " the grade that announce is to be based on oneself to detect to the science of of all kinds product.

Of the same age May, " consumer reports " give heat, it is mixed to cereal of milk, breakfast, soap only at that time hose has grade. But the 3 class grade that uses at that time is made, it is merchandise component namely optimal buy, the method that can be accepted and cannot accept 3 file, all the time continue to use up to now.

Of CU found, build on solid test technology. 1941, CU built the first soundproof room, use at checking a radio. Now, only CU is located in new York Yang Kesi this, the throughout the country that includes environment of 7 special tests and 50 laboratories detects the one part of the research center.

Because CU has substantial test technology support, its blame seeks profits the justice that sexual footing also assured it is objective, what accordingly its publication is able to affect government and business is decision-making, also won the reliance of consumer.

Now, the of all kinds publication of CU has numerous reader, the person that inc usb harddrive enclosure lude 8 million subscription and 600 thousand online user. CU income exceeds 200 million dollar, employee exceeds 600 people. the publisher that this tells to never depending on Lai An hard-earned.

In the growing course with long CU, ever faced a lot of challenge. Till 1954, CU just is given by congress eliminate dangerous organization list. It still is faced with all sorts of censuring all the time. Of except bound outside censuring, the lack of capital dev moto gp xbox elops initial stage in CU also is the best selling usb harddrive enclosure restrict an element greatly.

1936, lawrence Crookes (Lawrence Crooks) joins CU, brought a car to detect for CU this project. But, CU purchases new car to be used at the test without too much capital. But Crookes has deep love for a car, buy from dig down, perhaps look for a friend to borrow a car to finish detect, till,manage this one job all the time 1966.

It seems that, once join CU, can devote for a long time for it. In CU 74 year in the history, gaisite is the 6th president only. And the best selling ata pci CU author, allow president Wo Enyi is continuously on this position the job arrives 1979 -- and Gaisite, ever did Guo Woen's newsboy. Be this little chance, ranggaisite entered the range that cries out for consumer finally.