Xie Biyuan sends trainee of Tan of our newspaper reporter aing thoroghbred hors ata pci e from Guangzhou
On August 20, intel lightning bought the computer Michael of McAfee(of safe software company poors) , this one message stuns global IT industry. "Michael poo moto gp xbox rs " in software safety the tycoon that the domain is one hundred percent, give priority to the Intel of course of study with chip hardware product, buy the software company with a giant dimensions, what kind of strategy objective to have after all?
On August 29, intel held computer of movie theater of HTPC(intelligence family in Guangzhou) promotion activity, in fact, this kind makes a person interrogative likewise at the computer of hom ata pci card e appliance product approximately, because be rolled o most popular selling usb harddrive enclosure ut ceaselessly in manufacturer of domestic colour TV,be based on Internet product while, intel makes the industrial chain that gives a HTPC, introduce its home, compete at arising with these manufacturers directly approximately, what does Intel want to do after all?
A few days ago, Shen of Li Rong of general manager of division of Intel Hua Na accepted times weekly reporter at this point interview.
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Michael humble still beco ata pci controller mes independent operation
Times weekly: On August 20, intel opens up endowment 7.68 billion dollar bought the computer security with famous whole world humble of software company Michael, michael humble is one of global tycoons of the industry that reduce toxin.
Although the 2nd quarter realizes Intel income 10.8 billion dollar, but bought capital cost is not small, why can Intel buy Michael humble? Is this what to kind of strategy consideration be based on?
Li Rong: We can see, no matter be table machine, jotter, still hold equipment to wait for intelligent phone like IPhone, or IPad, i the best selling moto gp xbox t is the application that is based on Internet mostly.
Accordingly, the safe issue of prospective Internet will be more and more outstanding, internet safety also will make an old development way, be based on this kind of consideration, motogp xbox 2013 intel bought Michael humble.
12 volt adaptorBefore this, intel basically is to build be based on energy-saving and efficient with interconnection two big pillar, but increase security now this one, because Intel saw a way that future develops,this is.
Times weekly: Still have the problem that pays close attention to quite inside a course of study, that is Intel it is the hardware company that gives priority to course of study with chip before, buy company of a software, how does Intel come integrated? In addition, to Michael humble itself, whether can be you entered by conformity is Intel in-house?
Li Rong: We are met software " pull " into hardware inside, for instance will safe technology embeds in the product such as processor, let safe software and hardware do close cooperation, is this very good?
With respect to Michael humble itself character, as the subsidiary of Intel, basically be the wholy-owned subsidiary of an independent operation, the business previously won't be allowed why to be affected, also won't rectify incorporate Intel is in-house.
Come for years actually, we and Michael humble are having a series of the product cooperates, intel is returned now is one of clients that Michael poors.
HTPC is an opportunity
Times weekly: Although the idea of HTPC is not new, er of Dan Ying spy extends this one product energetically, still let a person feel accident, since Intel values this one product so, so can the market dimensions of HTPC have after all how old?
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According to reporter understanding, a lot of color television manufacturers of domestic also went Internet TV, HTPC and it may produce competition. The channel of color television manufacturer basically is to sell greatly, the channel of the home appliance tradition such as the beauty that be like a country, Su Ning, is your product just put on the channel of computer to sell?
Li Rong: After all does demand have how old? So far we return neither one the data of tripartite can give you. Table machine has had 30 million in China, the permeability of homeward front courtyard in different city is different.
The family has the first (computer) , need the 2nd likely, the 3rd, this gave us a chance, let table machine also can enter a sitting room besides entering a study.
We are not to sell computer to the best selling usb harddrive enclosure day, extend an application pattern however, table machine besides put in the study to be used for the individual commonly besides, also can put in the sitting room, the equipment confluence that follows average household is together, no matter there has been DVD player in the family, or already what have rendered great service puts is OK and shirt-sleeve together, more traditional large box is pie-eyed in that way before unlike, will tell from many respects, we are to extending a concept.
Times weekly: The industry of Intel HTPC is the manufactur the best selling ata pci er of a few DIY mostly on catenary, without Dai Er, associate wait for mainstream computer firm participate in, does Intel consider to attract these manufacturers to join this industry chain in? Is still saying these firms very value HTPC?
Li Rong: I cannot comment on the strategy of these manufacturers, but OK and affirmative is, this is not a new applied pattern, had been the applied mode with longer history.
Honest for, what we see is an opportunity, as to say brand business sees this opportunity, meeting does what kind of thing, this is the commercial strategy of themselves, I cannot replace them to reply.
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