Introduction: The United States " new York Times " network edition is written today civil say, the apple hopes machine of Apple TV of have the aid of carries a box on the head to extend the plan that circulates media TV market to need to face multiple challenge.
It is article full text below:
Lead agitation again
When Qiao Busi of · of husband of malic CEO history the base of a fruit (Steve Jobs)2010 year when rolling out the first IPod, this product can contain more music, and use than a few competitors with the not much at that time amount to on market mor the most popular moto gp xbox e easily. But it puts in one big drawback likewise: Can with PC market has rate inadequacy at that time the Mac computer of 3% is compatible.
Companion upgrades as a few and of ITunes shop release, IPod had made the dominant product of domain of digital music player, not only limelight has built a competitor, still make the apple for the whole world the largest digital music fraction sells business.
When so the month on Qiaobusi rolls out the 2nd acting Apple TV, a lot of people that consume electronic industry are curious, the history whether repeat in Internet TV domain. Apple TV is a content and function very finite machine carries box product on the head.
Most consumer is right Internet TV not very know clearly, or is essential did not realize, or feels bemused to specific use means namely. This one domain does not have very powerful brand at present, but competitor however increasingly grow in quantity. And to a company that can understand consumer character, this is a profitable market.
Analyst of Piper Jaffray of American investment bank Jini Mengsite (Gene Munster) says: "They are intensifying marching sitting room, this is the market that the last apple has an opportunity to lead agitation. This is the market that the last apple has an opportunity to lead agitation..
modern dining chairsThe function is improved finite
New fund the dimension of Apple TV and palmar similar, the exterior is concise, and use very easily, need 0.99 dollars to be able to rent a TV program only, but still be confined to ABC(ABC at present) with Fox network of two big TV. IPad, IPhone and IPod user are OK in passing video, picture and other media content mobile equipment to transfer TV. Netflix registers an user need not pay premium can be watched through Apple TV of thousands of shed media film and TV program.
But the facility that at present already Netflix of many 100 support sheds media film, include sport plane, blue smooth player and Internet TV. In fact, the apple needs to face more and more competitors, include the burgeoning company such as Roku and Boxee not only, still include Gu Ge, Suo Ni and SamSung such old brand enterprise.
What Mengsite says no less than, the apple is only to the correcting of Apple TV " the effort of special foundation " .
Before the vanward character of Internet TV domain, apple be in charge of Steve Pullman high (Steve Perlman) thinks, the function of Apple TV " did not leave deep impression to the person " . He says: "The apple is marching when TV market, still be in place footfall. " Pullman holds the position of OnLive CEO of network game company now.
Put in two big drawback
Pullman and someone else suggest Apple TV improves the following two defect: Program choice is less and a large number of game that cannot use IPhone and application. They think, this equipment can provide a few first-rate functions for televiewer, but the product that cannot replace user place to be used at present however and service.
travel mugs stainlessA lot of current high-definition TV are accessary Internet function, can get stream information of video of media film, YouTube, Twitter is symphonious happy. Compare with common TV appearance, the product value that contains these functions is expensive not how many. Senior vice president restricts market of entertainment of SamSung electron family dimension of writing · Lai (John Revie) estimation, 2010, whole industry place sells " intelligent TV " it is 6.5 million about.
If Qiaobusi has grander plan to Apple TV, can get obstruct, its most competitor also ata pci has confronted similar challenge before this: Business of operation of old brand cable television and content company hope protect existing business, although they also already business of sortie Internet TV.
For example, CBS(Colombia Broadcasting Corporation) with Broadcasting Corporation of whole nation of NBC(United States) the TV program that rejects to offer 0.99 dollars for the apple rents business, and Fox just also regards an experiment as this one agreement.
Have a competitor
Qiao Busi regards concise sex as the one large dominant position of Apple TV, express, this product can provide the content that a lot of users want. He says: "They hope to watch Hollywood film and TV program at any time. They hope to get content with lower price. They had had computer, but the function that hopes to realize computer on TV however. " he still complements: "They do not want to manage filestore. "They do not want to manage filestore..
The apple still has another advantage. New edition the improvement with the biggest Apple TV is the price, price is 99 dollars only, product of the generation before comparing is cheap 200 dollars. Considering considerable ad budget, a lot of sheds media function users that never had heard of Boxee or Xbo usb harddrive enclosure x 360, affirmative meeting regards christmas gift as to present motogp xbox wiki relatives and friends Apple TV.
The analyst thinks, apple TV of have the aid of, the apple will develop more bold plan 9 years in Internet TV domain henceforth. They express, short-term inside get this product is the oldest of the influence be not traditional TV tycoon, however the market such as Roku, Boxee or Gu Ge is new army.
Gu Ge has not march this one market, but however hopeful will roll out generation Google TV in November this year. Gu Ge's plan and apple differ somewhat, not only more complex, ambition is older than the apple also.
Gu Ge hopes its software makes the center that becomes user TV experience. This software system will by inside buy arrives in TV, help user is visited any website and network video, search a program easily. The price of Google TV equipment has not announce.
Boxee also tries to provide more function for TV, include the program of system ata pci controller drifting intermediary of Netflix and other content. The hopeful of product of machine top box of this company this year the autumn appears on the market, the price is 199 dollars.
Luo En of · of accept of husband of Boxee CEO A (Avner Ronen) says: "They aimed at different user " . He thinks, although Apple TV suits to visit certain media content very much, but " user hope watchs any network video through TV " .
Have not within motogp xbox game play one's grasp of confidence in victory
The analyst thinks, the market of Apple TV and Roku is most adjacent, latter machine carries a box on the head to had appeared on the market two years, and can provide Netflix and other service shed media service. Wood of Roku CEO Anthony · (Anthony Wood) expresses, he does not worry about malic competition. He discloses, have price the growth of sales volume of case of Roku machine top of 60 dollars is swift and violent, before this company the end of the year work off 1 million equipment.
Wood says: "We offer better product with lower price hard. They will become our competitor, but I think they did not resemble previously in that way within one's grasp of confidence in victory. But I think they did not resemble previously in that way within one's grasp of confidence in victory..
Compare with other competitor photograph, the apple still has a significant advantage: The function of Apple TV can be revealed in malic retailing shop. Ba Zalin of · of Mu of analyst the base of a fruit of Creative Strategies of American advisory company (Tim Bajarin) says: "I do not have a law to arrive 100 think most popular selling at most popular selling moto gp xbox a pci of buy in go asking how Roku is used. " Roku is sold through online channel only.
The challenge with the biggest apple probably as new as other market army identical: TV industry already from the requirement that satisfied an user greatly, and also had moto gp xbox begun sortie Internet professional work, although rate of progress is very slow.
Mengsite says Piper Jaffray analyst: "When the apple rolls out IPod, this music player is a breakthrough. " he thinks, the software with the musical player form a complete set at that time is very awakward, do not suit average user, the user that can offer a few perfectness technologies only is used, this created a breach for the apple. "Present TV show is very good, " he complements, "And a lot of people did not realize they need Internet TV. " (book Yu)
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